منابع مشابه
Alcohol Advertising in Sport and Non-Sport TV in Australia, during Children’s Viewing Times
Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6 am-8.2...
متن کاملCorrection: Alcohol Advertising in Sport and Non-Sport TV in Australia, during Children’s Viewing Times
There is an error in Fig 1, " Alcohol advertising counts and children's viewing audience per ½ hour. " The color coding legend for the graphs is incorrect. Please see the corrected Fig 1 here. Copyright: © 2015 O'Brien et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in a...
متن کاملTV-Broadcasting Competition and Advertising
We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government’s regulation of this quantity will affect programs’ selection by the channels. CORE, ...
متن کاملStrategic Informative Advertising on TV
In order to get a grasp of the market for advertising, one needs to understand why firms demand advertising, and how suppliers of advertising set their prices. In the present analysis, firms buy advertising in order to inform consumers about their products. TV channels offer advertising on a per-viewer basis. We find that the performance of this market for advertising depends on features of bot...
متن کاملThe TV Industry: Advertising and Programming
The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number o...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2018
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmr.15.0421